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Slice the pumpkin roll into 8 equal pieces.
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Prepare the custard by beating the eggs, milk, cinnamon, vanilla and salt until they're well mixed. Then get your breading station set up, with the flour in one container, the custard in another, and the crushed cereal in another.
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Coat each slice first with flour, then custard, then cereal.
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Preheat a skillet or griddle pan to medium-low heat, add the butter and heat until it's melted.
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Pop the pumpkin roll french toast slices onto the pan, and cook for 5-7 minutes on each side, until the outside is golden brown and the cream cheese filling just begins to ooze.
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Top with a healthy dollop of Reddi-wip, and serve with your favorite toppings, like maple syrup, candied fruits and nuts, powdered sugar, or a sprinkle of cinnamon.